Two weeks ago, marked the end of the 'silly season', the period of time between mid-July and the end of August when the majority of serious news is put on hold due to summer holidays. But rather than just reading the stories, SMEs have a great opportunity to generate good publicity.
Editors fear white space, and with the lack of news from Westminster to fill newspaper and magazine pages the media often turn to light hearted stories to fill the space.
My media week: Getting coverage in the silly season
Posted by BusinessZone in Marketing & PR on Wed, 17/09/2008 - 11:21
To read the rest of the article you'll need to log in below
If you've forgotten your details click here for a reminder.
If you haven't got an account, it's free to set up and only takes a minute,
click here to register
Dragons' Den judges James Caan and Deborah Meaden and social entrepreneur Karen Darby are some of the successful entrepreneurs who feature in our exclusive videos. 
Join our social media discussion group and share your Twitter username with other BusinessZone members. 
We're putting together a list of business owners' must-haves.