If you want new business, is it still just as easy as picking up the phone? Cold calling often gets a frosty reception but is it still getting results or has the rise of the internet made it time to disconnect and try a new approach? Entrepreneurs have their say.
If you've ever endured the pushy or smarmy salesperson trying to flog you something irrelevant to your business you might not be too concerned to read reports that cold calling is in decline. But that's not to say it's time to hang up on it completely.
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