In the latest in a series of articles focusing on real challenges faced by real entrepreneurs, business expert Edward Bodiam explains the solution he offered to a client looking to market their business and expand their customer base without forking out any cash.
The customer
A business in the printing industry, with 15 full time employees and some casual labour.
The challenge
Although times are difficult financially, there is an opportunity to be better than the rest at providing your customers with what they want.
Our customer wanted to increase the number of leads they were receiving and improve their conversion rate, without spending any money. On the face of it, this could seem like an impossible task. But over the years we have used many different techniques to market businesses and have made sure there are some that have no capital outlay.
In this article, I will outline some of the free marketing steps we have used for the customer.
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