a Sift Media publication

Small firms take top honours at software awards

Sift Media Software Satisfaction Awards trophiesSmall businesses took on the big players and won at the software industry's biggest annual awards shindig in London last Thursday.

More than 320 people gathered for a glittering ceremony at The Brewery in the City of London as the victorious companies in Sift Media's Software Satisfaction Awards were revealed.

Based solely on the opinions of end users, the scheme is unique in that the results are not decided by a judging panel. This year almost 6,000 members of BusinessZone.co.uk, AccountingWEB.co.uk, Finance Week, MyCustomer.com, Finance Week, HRZone.co.uk, TrainingZone.co.uk and UK Business Forums took part; double the number who participated in 2007.

The night's big stories were the victory of some of the software industry's small fry who fought off the challenge of the sector's giants and the dominance of the software-as-a-service (SaaS) model.

Essex-based SME Kashflow was voted best small business accounting software, the awards' biggest single category in terms of voter numbers.

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