Ten ways to use Twitter to promote your business

Twitter, the social network set up by US bloggers in 2006, has exploded in popularity. While the popular press has picked up on how the site features tittle-tattle from celebrities, for entrepreneurs Twitter provides a fantastic opportunity for business promotion.

1. Smart registration

Key to the registration process is using the right keywords in your biography. You have to be clever though as like every other areas of Twitter you're restricted in the number of characters you can use. Most members use various search engines to track down relevant people to follow so use search terms you think will be popular. If you're targeting SMEs for instance include 'small business', 'small businesses', 'SMEs', 'entrepreneurs' etc. Equally if you're after clients or customers in a particular locality include that as a keyword.