The benefits of usability testing

Too many entrepreneurs fail to gather constructive feedback from consumers on how user-friendly their company is and risk losing valuable sales. So here's a quick guide to the whys and wherefores of usability testing. 

Why do it?

If you want a great website that is easy to use, you've got to test it!

If you have been working on creating a new site it quickly becomes difficult to see it from the perspective of an end-user. So how do you know if visitors can navigate round your site easily or even understand what it's all about?

Usability testing reminds you that not everyone thinks the way you do and things aren’t as obvious to new users as you. It will give you an insight into;