Adapting your IT strategy to help you survive the recession

Jennie Leopard examines how adjusting your approach to technology could help your business cope with the impact of the economic downturn.

The recession is pushing every organisation, regardless of size, to find ways to work smarter. Companies both large and small need to reduce operating costs at the same time as continuing to increase productivity, efficiency, retain a competitive edge and stop that bottom line from shrinking.

How can you adapt your IT strategy in this economic downturn?

1. Sweating existing IT assets harder

A good place to start is by using the simplest and perhaps most humblest of today's business communication tools to reduce travel and associated costs whilst at the same time significantly increasing the efficiency and effectiveness of organisations. We are talking about the telephone and using audio conferencing to slice huge chunks off your businesses running costs.