Start-up Stories: Polly Gowers at Everyclick.com
It's not often that you get to be a part of something that's a both a commercial and philanthropic success but Polly Gowers, founder of Everyclick.com, appears to have come up with the magic formula. Gina Dyer finds out how she did it.
The simplest ideas often prove to be the best ones, and Everyclick.com is living proof of that. The site offers users the opportunity to raise money for of the UK's 200,000 charities online, either by searching the web via Everyclick.com, making an online donation, or launching sponsorship appeals via the site. Now that it's up and running it seems like an obvious idea, but it's one that took a long time to come to fruition.
"It seems to me that giving is one of the final things to go online", says Gowers.
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