Apps World Europe Connecting Developers, App stores, Operators & Mobile Marketers

Apps World Europe is returning to London Olympia on 29-30 November for two days of discussion and insight around multi-platform apps, with some of the leading brands and individuals from around the industry gathering to examine the latest industry trends and where they’re leading us.

This year’s event includes four tracks, covering a broad spectrum of the industry’s most burning issues; operator and developer revenue streams, publishing strategies, mobile and tablet app marketing, handset innovation, branding and the rise of the TV app.

Speakers across the conference include representatives from brands like Spotify, Rovio, Google TV, SingTel, RBS, BBC, Sky, British Airways and O2; eager to discuss how their organisation is harnessing the power of multiplatform apps. To see the full agenda, click here.

Apps World Europe has been designed to function as an effective forum for delegates, speakers and exhibitors to build valuable industry connections across the mobile marketing sector. The event will include a number of innovative networking sessions and dedicated networking and meeting areas. Also, the official Apps World Networking Evening will be held on the evening of Tuesday 29 November at The Old Firestation on Shepherds Bush Road in Hammersmith.

Ian Johnson, Apps World founder, said: “We feel like this has been a real watershed year in terms of companies recognising the value and scope of what apps represent to their future business activities. The interest in apps has broadened to include marketing professionals across all industries. The opportunity for talented developers to connect with large multinational brands is a facet of the show we take very seriously, that’s why we’re offering the developer streams for free.

“As soon as connected TV takes full hold in the mind of the consumer, we will have a whole new apps revolution on our hands, so I will be looking forward to the TV Apps sessions as much as anyone.”

Notes to editors

Apps World Europe is part of an international conference series covering four continents, with shows also in New York, Cape Town and Singapore. For more information on the Apps World Series, visit: http://www.apps-world.net

Apps World’s sister event series, Social Media World Forum, examines how businesses and brands are using social media for a myriad of marketing, brand-building and customer engagement purposes, for more information on the international dates for this series, visit: http://www.socialmedia-forum.com/

Follow developments and announcements on the official show blog: http://www.apps-world.net/blog
Connect on Twitter: http://www.twitter.com/apps-world

For further media information, or to arrange press accreditation for the event, please contact: Rachel Thomas

To exhibit at Apps World Europe 2011, please contact: enquiries@sixdegs.com
Tel: +44 (0) 117 973 2353

To view the latest suppliers news and downloads, click here.