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<title><![CDATA[ BusinessZone.co.uk ]]></title>
<description><![CDATA[ BusinessZone offers a wealth of news and features covering all aspects of small to medium business: starting up, finances, technology, managing people and more... ]]></description>
<link>http://www.businesszone.co.uk</link>
<language>en</language>
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	<title>BusinessZone</title>
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<item>
<title><![CDATA[ How Web 2.0 can benefit your business ]]></title>
<description><![CDATA[ Today millions of us use the internet to speak to friends, share our thoughts and gage the opinions of others. The web is constantly evolving and becoming more interactive but what does it mean for your business? Steph Williams, from the National B2B Centre, explains.          ]]></description>
<link>http://www.businesszone.co.uk/item/185129/1095/1097/1096</link>
</item>

<item>
<title><![CDATA[ How to compete with the big boys online ]]></title>
<description><![CDATA[ Gareth Edwards, asociate eBusiness consultant at the B2B Centre, takes a look at how you can go up against the big boys of web business and win.       ]]></description>
<link>http://www.businesszone.co.uk/item/181642/1095/1097/1096</link>
</item>

<item>
<title><![CDATA[ How to be good at web marketing ]]></title>
<description><![CDATA[ James Pennington, consultant at the National B2B Centre, examines how to make your website a more effective marketing mechanism.                 ]]></description>
<link>http://www.businesszone.co.uk/item/179521/1095/1097/1096</link>
</item>

<item>
<title><![CDATA[ Google Analytics: Getting started ]]></title>
<description><![CDATA[ Liz Rowe examines how to register with and use Google Analytics.      ]]></description>
<link>http://www.businesszone.co.uk/item/177571/1095/1097/1096</link>
</item>

<item>
<title><![CDATA[ Searching through Google Services ]]></title>
<description><![CDATA[ Mark Bonnett, e-Business consultant and Google expert, explains the range of free Google services suitable for small businesses.                     ]]></description>
<link>http://www.businesszone.co.uk/item/176363/1095/1097/1096</link>
</item>

<item>
<title><![CDATA[ SEO on zero budget ]]></title>
<description><![CDATA[ Mark Bonnet examines how four businesses have implemented effective search engine optimisation without spending any money.<P>           ]]></description>
<link>http://www.businesszone.co.uk/item/176643/1095/1097/1096</link>
</item>

<item>
<title><![CDATA[ Finding and using online networks ]]></title>
<description><![CDATA[ Gareth Edwards examines the business benefits of online networking.       ]]></description>
<link>http://www.businesszone.co.uk/item/175087/1095/1097/1096</link>
</item>

<item>
<title><![CDATA[ Websites are for life and not just for Christmas ]]></title>
<description><![CDATA[ Gareth Edwards examines why your website needs long term attention to keep delivering value to your business.<P>                  ]]></description>
<link>http://www.businesszone.co.uk/item/175155/1095/1097/1096</link>
</item>

<item>
<title><![CDATA[ Top tips to protect your online brand ]]></title>
<description><![CDATA[ Bruce Townsend, marketing manager at e-commerce specialist Actinic, has spent considerable time protecting his company's brand on the internet and passes on the benefit of his experience in this article.<P>    ]]></description>
<link>http://www.businesszone.co.uk/item/173154/1095/1097/1096</link>
</item>

<item>
<title><![CDATA[ Understanding your online competitors ]]></title>
<description><![CDATA[ Gareth Edwards examines why knowing what your competitors are doing should form a key part of your eMarketing strategy.<BR>               ]]></description>
<link>http://www.businesszone.co.uk/item/173735/1095/1097/1096</link>
</item>

<item>
<title><![CDATA[ Top five tips for improving website sales ]]></title>
<description><![CDATA[ Scott Chapman, from SCD Marketing, on turning website visitors into paying customers.    ]]></description>
<link>http://www.businesszone.co.uk/item/173835/1095/1097/1096</link>
</item>

<item>
<title><![CDATA[ Online marketing - Succeeding beyond your budget ]]></title>
<description><![CDATA[ Bruce Townsend draws on real life examples to examine how businesses can make a success of their website.   ]]></description>
<link>http://www.businesszone.co.uk/item/173793/1095/1097/1096</link>
</item>

<item>
<title><![CDATA[ Frequently asked questions:  Websites and search engines ]]></title>
<description><![CDATA[ James Pennington answers some popular questions about creating a successful website and using search engines to generate traffic.      ]]></description>
<link>http://www.businesszone.co.uk/item/173710/1095/1097/1096</link>
</item>

<item>
<title><![CDATA[ Buying into e-commerce ]]></title>
<description><![CDATA[ With online sales rocketing, it's a brave retailer that continues to resist the call of e-commerce. But surely all that technology will cost a bundle and require some kind of computer engineering doctorate? Maybe not, as Matt Henkes discovers.            ]]></description>
<link>http://www.businesszone.co.uk/item/172863/1095/1097/1096</link>
</item>

<item>
<title><![CDATA[ How to localise your online marketing ]]></title>
<description><![CDATA[ Did you know you can use the internet to market your business to a specific geographical area?  By focusing your marketing in this way you can reach people in a desired location and tailor offerings to suit them, all at very low cost. Liz Rowe lists her top suggestions.       ]]></description>
<link>http://www.businesszone.co.uk/item/172832/1095/1097/1096</link>
</item>

<item>
<title><![CDATA[ Social networking: MySpace or waste of space? ]]></title>
<description><![CDATA[ Gareth Edwards examines the world of Social Networking to find out what it is, what you can do with it and whether you should be part of it.     ]]></description>
<link>http://www.businesszone.co.uk/item/172824/1095/1097/1096</link>
</item>

<item>
<title><![CDATA[ Green commerce? ]]></title>
<description><![CDATA[ Phil Rothwell, director of business services for Actinic, airs his views on the 'how green is e-commerce' debate.       ]]></description>
<link>http://www.businesszone.co.uk/item/171890/1095/1097/1096</link>
</item>

<item>
<title><![CDATA[ Finding and registering with directories ]]></title>
<description><![CDATA[ Registering with an online directory is a cheap and effective way to promote your business. National B2B Centres provides guidance on how to pick the right directory for your business.   ]]></description>
<link>http://www.businesszone.co.uk/item/171583/1095/1097/1096</link>
</item>

<item>
<title><![CDATA[ Using the internet to grow your business ]]></title>
<description><![CDATA[ Gareth Edwards, associate at the National B2B Centre, examines some SME success stories to see how real businesses are adopting internet technologies to help grow their businesses.<P>       ]]></description>
<link>http://www.businesszone.co.uk/item/171305/1095/1097/1096</link>
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<item>
<title><![CDATA[ To eTrade or not to trade, that is the question ]]></title>
<description><![CDATA[ Gareth Edwards, director of Arrowsmith Marketing and an eMarketing Associate of the National B2B Centre, reports on the benefits of eTrading.        ]]></description>
<link>http://www.businesszone.co.uk/item/170891/1095/1097/1096</link>
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