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<title><![CDATA[ BusinessZone.co.uk ]]></title>
<description><![CDATA[ BusinessZone offers a wealth of news and features covering all aspects of small to medium business: starting up, finances, technology, managing people and more... ]]></description>
<link>http://www.businesszone.co.uk</link>
<language>en</language>
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	<title>BusinessZone</title>
	<link>http://www.businesszone.co.uk/</link>
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<title><![CDATA[ Working with SEO companies ]]></title>
<description><![CDATA[ Been too busy to look after your website? Thought about employing someone to optimise your website for the search engines? There are thousands of search engine optimisation companies which will help you optimise your site and improve your ranking for a cost. However, how do you know which company you should work with and which are fly by night businesses?    ]]></description>
<link>http://www.businesszone.co.uk/item/186625/1095/1097/1096</link>
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<title><![CDATA[ Socialise on the web ]]></title>
<description><![CDATA[ Today millions of us use the internet to speak to friends, share our views and gage the opinions of others. The web is constantly evolving and becoming more interactive but what does it mean for your online marketing?  ]]></description>
<link>http://www.businesszone.co.uk/item/184316/1095/1097/1096</link>
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<title><![CDATA[ Complying with the payment card industry's security rules ]]></title>
<description><![CDATA[ In the previous blog 'Don't lose my data', I pointed out that recent news on data losses and rising card fraud has made everyone very sensitive. Now it's likely that we will see a rapid rollout of the already compulsory PCI DSS payment card security standard, plus the chip and pin look-alike, known variously as 3D Secure, Mastercard SecureCode and Verified by Visa.  ]]></description>
<link>http://www.businesszone.co.uk/item/178816/1095/1097/1096</link>
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<title><![CDATA[ Big brands 'steal' from independent online shops ]]></title>
<description><![CDATA[ Another Christmas has come and gone, and news stories about big companies making huge profits on the internet are doing the rounds. Marks and Spencer's online sales were up by 78%, while its over-the-counter sales fell this December. A retail group reported that four million people collectively bought &#163;84 million worth of goods from the internet on Christmas Day alone. A 269% increase on last year. On Christmas Day! This gives the impression that businesses selling online are making a mint. But all is not as it seems in cyberspace. Where is the news about those companies who aren't so well known? There are thousands of small businesses that hope to be the brands of tomorrow, and many more who just wish to sell a few high-quality products. But there's a problem.     ]]></description>
<link>http://www.businesszone.co.uk/item/178314/1095/1097/1096</link>
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<title><![CDATA[ Discover what works on your website ]]></title>
<description><![CDATA[ Along with a colleague I attended the Search Engine Strategies conference in Chicago in December to pick up tips on SEO and online marketing - and didn't come away disappointed. Among all the new tools and techniques Google were exhibiting we found Website Optimiser which really stood out for me as a new way of measuring website success.  ]]></description>
<link>http://www.businesszone.co.uk/item/178118/1095/1097/1096</link>
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<title><![CDATA[ Don't lose my data ]]></title>
<description><![CDATA[ Have you've ever wondered why whenever there is a major blunder &#150; such as the loss of the records of 25 million people who receive child benefit &#150; that a series of similar screw-ups always seems to come to light? Well, the truth is that such incidents are rarely isolated.  ]]></description>
<link>http://www.businesszone.co.uk/item/177734/1095/1097/1096</link>
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<title><![CDATA[ Good websites don't happen over night ]]></title>
<description><![CDATA[ Many start-up businesses come to the National B2B Centre seeking help; most want a website to sell their product or get enquiries for services, but some already have one and are unhappy with it. Expectations are often not realistic; "I want my site to go live next month"; "&#163;1000 is too much to build a website"; "I expect customers and enquiries to flood in as soon as my site launches" are not untypical.  ]]></description>
<link>http://www.businesszone.co.uk/item/176756/1095/1097/1096</link>
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<title><![CDATA[ Online shops &#150; an essential tool for businesses ]]></title>
<description><![CDATA[ Selling on the internet is big business. The value of online sales is set to double in the next five years, but at present only one in four small businesses are selling on the Iinternet. So many small businesses are missing a trick. Anything can be sold online. Take Domino's Pizza: almost one in eight of their pizzas are sold over the web in the UK. The company's e-commerce sales rose by 43.8% during 2006 to &#163;20.1m, accounting for 13% of overall revenues. But e-commerce isn't just the preserve of large companies. Small and medium sized enterprises and start-ups have the most to gain from e-commerce.   ]]></description>
<link>http://www.businesszone.co.uk/item/176342/1095/1097/1096</link>
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<title><![CDATA[ Investing in e-Business: How should the taxpayer help? ]]></title>
<description><![CDATA[ Too few businesses take full advantage of everything e-business has to offer. The fact that you are reading this blog probably places you ahead of many, but I'd be willing to take a (small!) bet that there is opportunity for you to do more. What would you need to exploit the opportunity more fully? Better awareness of what e-business could do for you? More time/money/people for your e-business projects? Improved e-business skills? Or perhaps an e-business supplier that you can trust? The answer is probably some combination of these factors, together with a few other things.  ]]></description>
<link>http://www.businesszone.co.uk/item/175907/1095/1097/1096</link>
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<title><![CDATA[ Retaining customers ]]></title>
<description><![CDATA[ Caught up in the thrill of measurable online marketing and interactive campaigns, far too few companies are paying any attention to just what happens after the customer arrives on site. The poor experience, failed transactions and abandoned shopping carts appear to go unnoticed by ecommerce managers and boards alike.  ]]></description>
<link>http://www.businesszone.co.uk/item/173698/1095/1097/1096</link>
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