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<title><![CDATA[ BusinessZone.co.uk ]]></title>
<description><![CDATA[ BusinessZone offers a wealth of news and features covering all aspects of small to medium business: starting up, finances, technology, managing people and more... ]]></description>
<link>http://www.businesszone.co.uk</link>
<language>en</language>
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	<title>BusinessZone</title>
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<title><![CDATA[ And the winner is: How to clinch an award ]]></title>
<description><![CDATA[ We all like being recognised for our hard work but winning a business award can also provide valuable PR for your firm. Louise Druce sets the stage for how to walk away with the ultimate prize. <BR>        ]]></description>
<link>http://www.businesszone.co.uk/item/185288/1095/1097/1096</link>
</item>

<item>
<title><![CDATA[ For better for worse: Creating customer loyalty ]]></title>
<description><![CDATA[ Getting customers to buy into your brand is always going to be a challenge but how do you make sure they return? Verity Gough argues that creating customer loyalty is down to good, old-fashioned common sense.             ]]></description>
<link>http://www.businesszone.co.uk/item/184287/1095/1097/1096</link>
</item>

<item>
<title><![CDATA[ Online PR: Raising your profile on the web ]]></title>
<description><![CDATA[ Ranbir Sahota, founder and director of Vitis PR, shares her expertise in exploiting the public relations opportunities open to small businesses on the internet.    ]]></description>
<link>http://www.businesszone.co.uk/item/183457/1095/1097/1096</link>
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<title><![CDATA[ How to write for the web ]]></title>
<description><![CDATA[ Emily Hill, founder of specialist website copywriting agency Write My Site, shares the tricks of the trade for writing good internet copy.      ]]></description>
<link>http://www.businesszone.co.uk/item/179607/1095/1097/1096</link>
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<item>
<title><![CDATA[ You make me feel brand new ]]></title>
<description><![CDATA[ Building a brand for your business is essential if you want to stand a chance in the marketplace, but how can you ensure its success and, ultimately, its longevity? Verity Gough asks the experts.              ]]></description>
<link>http://www.businesszone.co.uk/item/183194/1095/1097/1096</link>
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<item>
<title><![CDATA[ LinkedIn for beginners ]]></title>
<description><![CDATA[ Thousands of entrepreneurs are using social networking website LinkedIn to make contacts. But can the service really benefit your business? Andy Headworth investigates.              ]]></description>
<link>http://www.businesszone.co.uk/item/179918/1095/1097/1096</link>
</item>

<item>
<title><![CDATA[ Be a blogger not a blagger ]]></title>
<description><![CDATA[ Blogging is becoming more prolific as a marketing tool rather than a soap box. But Matt Henkes argues SMEs wishing to wax lyrical about their business might be wasting their time unless they really have something to say.<P>           ]]></description>
<link>http://www.businesszone.co.uk/item/181357/1095/1097/1096</link>
</item>

<item>
<title><![CDATA[ Learning from your competition ]]></title>
<description><![CDATA[ Finding out how your competitors secure business can be a useful way to grow your company. Martin Brassell examines how to learn from the marketing techniques of your rivals.     ]]></description>
<link>http://www.businesszone.co.uk/item/179753/1095/1097/1096</link>
</item>

<item>
<title><![CDATA[ Know your options: Selecting where to advertise ]]></title>
<description><![CDATA[ Small businesses are presented with so many advertising opportunities that it can be hard to know which are most appropriate. But by nailing down your objectives, the best choices will soon become clear. Dan Martin examines what to include in your advertising strategy.                 ]]></description>
<link>http://www.businesszone.co.uk/item/181183/1095/1097/1096</link>
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<title><![CDATA[ Size doesn't matter: Learning from big budget marketing ]]></title>
<description><![CDATA[ Dan Martin delves into the world of big budget marketing to find out what small company owners can learn for their own promotional efforts.                 ]]></description>
<link>http://www.businesszone.co.uk/item/181212/1095/1097/1096</link>
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<title><![CDATA[ Show me the money: Measuring advertising and marketing ROI ]]></title>
<description><![CDATA[ Making every penny count is a must for any small business but how do you measure the return on investment of your advertising and marketing campaigns? Verity Gough investigates.                     ]]></description>
<link>http://www.businesszone.co.uk/item/181178/1095/1097/1096</link>
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<title><![CDATA[ The creative process demystified ]]></title>
<description><![CDATA[ Matt Henkes examines the creative process undertaken by big marketing agencies and asks whether it's something that can be attempted without outside assistance.                         ]]></description>
<link>http://www.businesszone.co.uk/item/181177/1095/1097/1096</link>
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<title><![CDATA[ Switching on to offline marketing ]]></title>
<description><![CDATA[ Having a flashy website and blogging in forums is all very well but the good, old-fashioned pen and paper is still an effective marketing tool, as Louise Druce finds out.                             ]]></description>
<link>http://www.businesszone.co.uk/item/181176/1095/1097/1096</link>
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<title><![CDATA[ Online marketing: Go where your customers already are ]]></title>
<description><![CDATA[ It goes without saying that if you're selling anything, you ignore online marketing at your peril. But where do you start?            ]]></description>
<link>http://www.businesszone.co.uk/item/181234/1095/1097/1096</link>
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<title><![CDATA[ 30 ways to...market your business on the cheap ]]></title>
<description><![CDATA[ Although marketing should be a crucial part of any business owner's strategy, without a huge budget it can seem difficult to get a company's name out there. However, the modern business world throws up a host of cheap and even free marketing opportunities which are perfect for the small business entrepreneur.               ]]></description>
<link>http://www.businesszone.co.uk/item/179779/1095/1097/1096</link>
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<title><![CDATA[ Face up to IT: Making money from social networks ]]></title>
<description><![CDATA[ Facebook, MySpace and the like are hugely popular with millions of people around the world using them to communicate with friends. But do these services offer real opportunities for entrepreneurs looking to grow a successful company? Dan Martin investigates the business benefits of social networking.           ]]></description>
<link>http://www.businesszone.co.uk/item/179480/1095/1097/1096</link>
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<title><![CDATA[ The art of influence  ]]></title>
<description><![CDATA[ The ability to influence and get buy-in for your ideas from your colleagues, boss or clients is not something that can happen overnight, but is the culmination of good communication, trust and intuition. Jan Hills offers advice.           ]]></description>
<link>http://www.businesszone.co.uk/item/178514/1095/1097/1096</link>
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<title><![CDATA[ Networking as cost effective marketing ]]></title>
<description><![CDATA[ Richard Osborne puts the case for networking as a cheap but effective way of growing your business.                  ]]></description>
<link>http://www.businesszone.co.uk/item/178168/1095/1097/1096</link>
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<title><![CDATA[ So, what do you do? How to nail your networking intro ]]></title>
<description><![CDATA[ Communicating effectively in a networking situation is vital if you're going to make the best contacts to benefit your business. Scott Ginsberg offers top tips on what to say when talking about yourself and your company.         ]]></description>
<link>http://www.businesszone.co.uk/item/177872/1095/1097/1096</link>
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<title><![CDATA[ Branding: Your questions answered ]]></title>
<description><![CDATA[ Business is becoming more and more competitive and having a strong, easily recognisable brand can make all the difference in raising your profile and setting you apart from your competitors. Stefan Morrison offers advice.   ]]></description>
<link>http://www.businesszone.co.uk/item/177001/1095/1097/1096</link>
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