a Sift Media publication

Marketing & PR

Observational marketing: What business owners can learn from Peter Kay

2010-09-02 11:51 - 248 reads

Good marketing isn’t about spending huge amounts of money on advertising – it’s about recognising the great ideas all around you, explains marketing specialist Geoff Ramm.

Social media etiquette: The dos and don'ts

2010-09-01 09:38 - 736 reads

How businesses should and shouldn't behave on social media platforms with specific advice for using Twitter, Facebook, YouTube and LinkedIn.

Why PR takes time, commitment and a lot of hard work

2010-08-27 09:11 - 2164 reads - 12 comments

Many entrepreneurs believe PR is the quick and easy solution to all their problems but in reality it takes a lot of time and hard work.

10 ways to use Twitter to engage with customers

2010-08-25 09:31 - 1022 reads

Companies of all shapes and sizes are using Twitter to engage with customers. But exactly how? Follow this guide to tweeting success.

10 ways to use LinkedIn to promote your business

2010-08-20 09:02 - 5657 reads - 3 comments

Many entrepreneurs have yet to fully exploit the business benefits of social network LinkedIn. Here are 10 ways to maximise your presence.

Video: Social media for small businesses - What's the point?

2010-08-18 09:34 - 2536 reads

Everyone's talking about Twitter and Facebook as valuable business tools but what can they do for small companies?

Video

How to build a brand for life

2010-08-13 09:20 - 2266 reads

Creating buzz and loyalty around your company is crucial to entrepreneurial success and good branding helps you do that. David Critchley examines how to build a lasting brand.

10 tips for running a successful business blog

2010-08-11 09:15 - 1748 reads

While blogging can be a great way to promote your company, there's no point in doing it if you've got nothing to say or no-one reads it.

Five ways to optimise your website's revenue

2010-08-06 09:26 - 1354 reads - 1 comment

Could your website be driving greater financial returns? Is it performing adequately when it could be performing splendidly? Here's how to maximise online revenue.

Old Spice Man: The social media marketing lessons

2010-08-04 08:38 - 3080 reads - 1 comment

Procter and Gamble achieved huge success with its recent Old Spice social media campaign. David Holt looks at what other businesses can learn.

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