a Sift Media publication

Marketing & PR

How to turn prospects into paying customers

2010-03-12 10:19 - 1051 reads - 3 comments

Multi-millionaire entrepreneur Jonathan Jay describes how the marketing funnel can help increase customers and boost profits.

LIVE BLOG FROM NEW YORK: Small Business Summit featuring Seth Godin

2010-03-11 20:34 - 759 reads

Follow BusinessZone.co.uk editor Dan Martin's live blog from the Small Business Summit in New York on 16 March from 2pm GMT.

The Business Boot Camp: Mission one – PR with Paula Gardner

2010-03-10 10:42 - 563 reads

The four cadets taking part in our Business Boot Camp have received details of their first mission. Get the inside track on their briefing about PR.

How to make a good first impression

2010-03-10 08:04 - 560 reads

When meeting a prospective customer, supplier or partner, first impressions really do count. Patrick Bird reveals how to get it right.

Top 10 ways to deal with customer complaints

2010-03-05 09:16 - 1546 reads - 4 comments

Jamie-Natalie Cross explains how to turn client complaints into a winning opportunity for your business.

Four ways to improve your customer engagement

2010-03-03 09:00 - 782 reads

Want to better interact with your customers? Here are four key challenges facing entrepreneurs and the four solutions to overcome them.

Government backed Google campaign 'undermines UK business'

2010-02-25 14:53 - 950 reads - 2 comments

A government-endorsed Google initative providing free websites to small businesses has been branded a project which poses a risk to the future of UK-based web companies.

Top five marketing disasters

2010-02-24 09:36 - 3043 reads - 5 comments

Benjamin Dyer looks at the lessons to be learned from his top five marketing campaign blunders.

Live blog replay: Social Media for Marketing

2010-02-21 22:21 - 3034 reads

Replay live coverage of the Social Media for Marketing Theatre at Technology for Marketing and Advertising in London on 23 and 24 February.

Video: Lord Sugar's business basics - Part One: Starting up

2010-02-19 09:16 - 2434 reads - 3 comments

In a new series of video tips, The Apprentice star Lord Sugar offers advice on the key processes involved in starting a business.

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