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10 ways to use Twitter to engage with customers

2010-08-25 09:31 - 1022 reads

Companies of all shapes and sizes are using Twitter to engage with customers. But exactly how? Follow this guide to tweeting success.

Video: Social media for small businesses - What's the point?

2010-08-18 09:34 - 2536 reads

Everyone's talking about Twitter and Facebook as valuable business tools but what can they do for small companies?

Video

Old Spice Man: The social media marketing lessons

2010-08-04 08:38 - 3080 reads - 1 comment

Procter and Gamble achieved huge success with its recent Old Spice social media campaign. David Holt looks at what other businesses can learn.

Tonight at 8pm: CommsChat social media and small business special

2010-08-02 10:44 - 856 reads

BusinessZone.co.uk editor Dan Martin will tonight steer a special social media and small business edition of #CommsChat, the Twitter chat focusing on marketing and communications.

Protect your brand: Turn your staff into social media superheroes

2010-07-14 09:32 - 1689 reads

Social networking can pose a threat to SMEs from staff not knowing how to respond. Here's how employees can be trained to react appropriately to customer complaints online.

The don'ts and don'ts of social media

2010-06-02 09:17 - 4043 reads - 1 comment

It's easy to get things wrong when embracing the likes of Twitter and Facebook to promote your business. Chris Barling advises on what not to do when using social media for marketing.

UK online workspace start-up secures $10m funding

2010-05-18 05:02 - 1229 reads

British start-up business Huddle, which creates workspaces for individuals to collaborate on projects via the internet, has raised $10.2m in equity investment.

Goal setting in social media: Why hit and hope doesn't work

2010-04-28 09:26 - 1872 reads - 3 comments

Nikki Pilkington explains why a clear set of goals and a commitment to the long term are both vital features of a successful social media campaign.

Live blog replay: The Leaders' Debates - Part one

2010-04-15 08:40 - 2684 reads

Gordon Brown, David Cameron and Nick Clegg battled it out in the UK's first live television debate. Replay our live blog and the buzz on Twitter.

Exclusive video: Dell expert on making the most of social media

2010-03-31 10:59 - 2825 reads - 2 comments

In this video recorded in New York, Dan Martin speaks to Dell's Kara Krautter about how entrepreneurs can reap rewards using the latest online tools.

Video

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