a Sift Media publication

social media

An entrepreneur's guide to social media (part two): How to identify your social media goals

2012-02-01 10:20 - 1091 reads

arrow target on laptop online advertising

In part two of a series of seven articles on social media skills, Colette Mason looks at the four big questions that need answering in order to identify your social media goals.

Salesforce.com targets small firms with new social service platform

2012-01-31 10:12 - 848 reads

Salesforce.com is setting its sights on small and medium sized businesses with the launch of its new social media customer service dashboard, Desk.com.

Infographic: The impact of Facebook on the European economy

2012-01-24 14:37 - 381 reads

Facebook has today released a new report, conducted by accountants Deloitte, which shows Facebook is worth £12.7bn to the EU economy. This infographic explains more.

How to turn sales prospects into raving fans of your business

2012-01-11 10:03 - 2726 reads - 1 comment

Stefan Boyle explains how to build relationships with your prospects and why adding value should be a vital component of your marketing.

An entrepreneur's guide to social media (part one): Social media for technophobes

2011-12-28 11:30 - 3185 reads - 2 comments

Internet expert Colette Mason kicks off a new series of seven articles on social media skills with a look at how to get started.

Three useful Twitter lessons from three top business tweeters

2011-12-10 14:00 - 3843 reads - 3 comments

If you have yet to get to grips with the micro blogging site, Kathryn Pattison offers three lessons from successful business tweeters.

Entrepreneur Sarah Wood on comparing meerkats, pushy women and flash mobs

2011-12-07 09:05 - 1726 reads

Sarah Wood discusses her work on successful virals including the Compare the Meerkat campaign, how a flash mob boosted her PR and why women need to become more pushy.

How a start-up helped Obama become president and secured a one million user contract with the NHS

2011-11-04 10:27 - 1312 reads

Internal social network National Field was key in helping Barack Obama become US president. It's now in the UK and has secured a major contract with the National Health Service.

Video

The LOVEFiLM story: Simon Calver on how the UK start-up became an Amazon giant

2011-10-19 09:45 - 2048 reads

Simon Calver, CEO of LOVEFiLM, advises small businesses on social media, how to deal with competitors and why the right business partner isn’t always the highest bidder.

'Local social': A new opportunity for small businesses?

2011-10-14 15:22 - 1321 reads

Farhad Divecha looks at the growth of social media with a local focus and how small businesses can exploit it.

Create your FREE BusinessZone.co.uk account to:

Access all articles in full
View multimedia

Receive email bulletins
Send private messages

Login

Forgotten your password?

BusinessZone TV

Dragons' Den judges James Caan and Deborah Meaden and social entrepreneur Karen Darby are some of the successful entrepreneurs who feature in our exclusive videos. Watch here.

Do you tweet?

Join our social media discussion group and share your Twitter username with other BusinessZone members. Click here.

What one thing could your business not survive without?

We're putting together a list of business owners' must-haves. Tell us yours here.