a Sift Media publication

social networking

10 ways to use Twitter to engage with customers

2010-08-25 09:31 - 1019 reads

Companies of all shapes and sizes are using Twitter to engage with customers. But exactly how? Follow this guide to tweeting success.

Video: Social media for small businesses - What's the point?

2010-08-18 09:34 - 2536 reads

Everyone's talking about Twitter and Facebook as valuable business tools but what can they do for small companies?

Video

Protect your brand: Turn your staff into social media superheroes

2010-07-14 09:32 - 1689 reads

Social networking can pose a threat to SMEs from staff not knowing how to respond. Here's how employees can be trained to react appropriately to customer complaints online.

10 ways Facebook can benefit your business

2010-07-14 09:29 - 5236 reads - 1 comment

Social media phenomenon Facebook offers big opportunities for entrepreneurs to attract customers. Nikki Pilkington shares 10 tips.

The don'ts and don'ts of social media

2010-06-02 09:17 - 4043 reads - 1 comment

It's easy to get things wrong when embracing the likes of Twitter and Facebook to promote your business. Chris Barling advises on what not to do when using social media for marketing.

Could Foursquare benefit your business?

2010-05-19 09:13 - 2562 reads - 1 comment

Location-based service Foursquare is the latest online network attracting attention. But should entrepreneurs get involved?

Exclusive video: Dell expert on making the most of social media

2010-03-31 10:59 - 2825 reads - 2 comments

In this video recorded in New York, Dan Martin speaks to Dell's Kara Krautter about how entrepreneurs can reap rewards using the latest online tools.

Video

SEO v social media marketing

2010-03-19 10:00 - 3365 reads - 10 comments

Internet marketer Nikki Pilkington takes a look at how SEO and social media function as marketing tools, and asks if it's war or a match made in heaven.

Live blog replay: Social Media for Marketing

2010-02-21 23:21 - 4528 reads

Replay live coverage of the Social Media for Marketing Theatre at Technology for Marketing and Advertising in London on 23 and 24 February.

Seven internet marketing sins

2010-01-15 10:02 - 4211 reads - 4 comments

Nikki Pilkington looks at the mistakes small business entrepreneurs all too often make in a bid to get noticed online.

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