How to make people like you

Your success in selling your business depends a lot on your ability to sell yourself. People will naturally be more likely to buy from or invest in someone they like. Your entire pitch can be doomed from the outset if your targets have already decided they don’t like you. But how can you influence their decision? Harrison Monarth explains.

Our audiences are composed of three innately judgmental demographics: those who are rooting for you, those who are tough sells but will give you a fair shot (which means you have less than one minute to impress them), and those who’ve already made up their mind that they don’t like you or what you are ‘selling’. This is why the very first thing you should do is turn yourself into someone they like.