What does the colour of your logo say about your business?
Posted by Gina Dyer in Marketing & PR, Business lifestyle, Sales on Fri, 30/10/2009 - 08:00
- Smart use of colour can speed up sales by subliminally influencing customers
- In the sporting arena, red is the colour most associated with winning
- In business, experts argue that red produces the most extreme responses
- We've switched colours of popular brands. Does it change your perception?
Research research claims that the colours you use for logos and marketing material can define how customers view your company. How does colour play a part in your strategy?
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