The Apprentice runner-up offered £100,000 job (but sticks with Greggs)

After missing out on running a business with Lord Sugar, Helen Milligan has been offered a position with the type of company she pitched to the peer. 

Milligan, currently personal assistant to the chief executive of bakery company Greggs, lost out in the final of The Apprentice to inventor Tom Pellereau.

During the show, the four finalists were tasked with pitching a business and she opted for a mass market concierge service. Lord Sugar rejected the idea but Milligan has today been offered a job with a company offering similar services reportedly for a salary of £100,000.

Alex Cheatle, chief executive of Ten Lifestyle Concierge, said: "Although Helen's plan for a concierge service was rejected by Lord Sugar's team on the grounds that she didn't have the contacts to work in this area, I was impressed that she saw the potential of the sector.

"It's a growing market. We need good, well-organised managers to help manage our expansion in the UK, which is why I would like to offer Helen a job with Ten.

"And as for having the right contacts, that's our area of strength. Our restaurant experts can absolutely get you a table by the window at the Ivy."

UPDATE (21/07/11):

Despite the £100,000 offer Helen Milligan has decided to remain loyal to her existing employer Greggs after being offered a promotion. 

Greggs' Finance Director Richard Hutton said: "She will be back with us and will be taking up a very senior position."