In a book review of 'Behind the Cloud', Bola Owoade examines the lessons entrepreneurs can learn from how Salesforce.com went from a tiny start-up to billion dollar company.
Behind the Cloud written by Marc Benioff and Carlye Adler is the story of how Salesforce.com was started and chronicles some of the events that led to the company becoming the first online billion dollar Cloud software company. Benioff is the founder of Salesforce.com.
Salesforce.com is a Software as a service (SaaS) company that distributes business software on a subscription basis. It is best known for its Customer Relationship Management products. The book reads more like a business book than a start-up biography, is well written and easy to read. The main contents of the book are broken down into nine parts, each labelled as a playbook.
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