The Federer factor: What entrepreneurs can learn from Wimbledon champions

With the 2010 Wimbledon championships in full swing, Keith Hatter explains what business lessons entrepreneurs can learn from professional tennis players.

Today's workplace can be a tough environment, which shares a lot with the world of the elite athlete – intense pressure, tough competition, small margins for error and a high cost of failure. It's an arena where tough performance demands are made on key people and, in some ways, asks more of people at work than any demands that might be asked of the finest tennis players and athletes – work longer, work harder, and deliver more in shorter time-scales and with fewer resources. So if you're going to have to perform like an elite athlete, it might be good to know what they know about performance.

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