- Starting a business costs nothing
- Entrepreneurs can be very young or very old
- Running a business doesn't have to be full-time
- Marketing is cheap
- People want you to succeed
The rules of business are ever-changing in our favour and a growing number of entrepreneurs are taking advantage by making money, creating products and employing people. Dan Matthews, author of 'The New Rules of Business', explains what’s changed.
The definition of what it is to do ‘business’ is a changeable thing. While the essential processes are constant – the requirement to sell something and the need to make a profit for example, the practical steps that people take and indeed the people themselves have changed dramatically in a short space of time.
Dragons' Den judges James Caan and Deborah Meaden and social entrepreneur Karen Darby are some of the successful entrepreneurs who feature in our exclusive videos. 
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