How my business survived rejection on Dragons' Den
Posted by James Nash in Business trends on Fri, 01/10/2010 - 09:00
- Why an original idea isn't enough
- How five nos in the Den can be turned into a positive outcome
- What the programme can do for your business
An appearance on BBC TV's Dragons’ Den can make or break a business. Entrepreneur James Nash, founder of Wine Innovations, talks about surviving a rejection from all five panellists on the popular television show.
When I entered the Dragons' Den in August 2009, I was confident of having a good, investible idea. I had spent three years and a substantial amount of money designing and manufacturing a machine that fills plastic goblets with wine and then seals them with a foil top lid to give the wine up to a 12-month shelf life.
The research and development for the machine was the result of a professional background at countless festivals and outdoor events. I couldn’t help but notice how poor some of the wine offerings were for consumers. Also, due to health and safety aspects around glass, it was really difficult to get hold of a decent glass of wine. In addition, I had taken on a marketing director, who had come from a large wine producer to work with me, who knows the wine business inside out.
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