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Steve Jobs and Apple: Why business should beware the cult of personality

In a week of high profile departures that saw Andy Coulson and Alan Johnson both step down from frontline political roles and half the HP board sent packing, Steve Jobs’ leave of absence from Apple was arguably the most intriguing for business commentators because of the many questions it asks about the role of superstar individuals in leading great companies. 

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Apple's next big challenge

A very interesting article, thank you Nick.

As you say the classic problem of over focusing on one individual to build a strong identity.  In the case of Apple, it is a doubly difficult issue because Job's departure could be perceived as syonymous with demise, given their past history.  I would say that their approach now requires transparency about their inevitable succession plans and to start introducing new personalities who have undoubtably been the brains behind much of the company's innovation.

Lesley Muir



123Contracting's picture

Apple will be fine in the long term

Firstly, I really enjoyed reading this article - I think your conclusion is spot on, Jobs has put a fantastic team in place at Apple and he wouldn't be taking a step back if he wasn't confident in them. Investors need to hold their stock, it will continue to rise!


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