BusinessZone is changing. We’re currently switching over to the shiny new BusinessZone. During this time, we’ve had to temporarily disable registrations, login, the publishing of new content and the downloading of resources. So, whilst you’ll still be able to read all the content on the site, you won’t be able to create or edit your own posts or comments. Normal service will resume shortly.

Steve Jobs and Apple: Why business should beware the cult of personality

In a week of high profile departures that saw Andy Coulson and Alan Johnson both step down from frontline political roles and half the HP board sent packing, Steve Jobs’ leave of absence from Apple was arguably the most intriguing for business commentators because of the many questions it asks about the role of superstar individuals in leading great companies. 

To read the rest of the article you'll need to log in below

If you've forgotten your details click here for a reminder.

If you haven't got an account, it's free to set up and only takes a minute,
click here to register

Apple's next big challenge

A very interesting article, thank you Nick.

As you say the classic problem of over focusing on one individual to build a strong identity.  In the case of Apple, it is a doubly difficult issue because Job's departure could be perceived as syonymous with demise, given their past history.  I would say that their approach now requires transparency about their inevitable succession plans and to start introducing new personalities who have undoubtably been the brains behind much of the company's innovation.

Lesley Muir

mundoprlesleym

 

123Contracting's picture

Apple will be fine in the long term

Firstly, I really enjoyed reading this article - I think your conclusion is spot on, Jobs has put a fantastic team in place at Apple and he wouldn't be taking a step back if he wasn't confident in them. Investors need to hold their stock, it will continue to rise!

...........................................................................................

Contractors  Inland Revenue

Create your FREE BusinessZone.co.uk account to:

  • Access all articles in full
  • View multimedia
  • Receive email bulletins
  • Send private messages
Register now

Login

Forgotten your password?

Please login or register to post a question


 

Meet the team

Want to find out more about the team behind BusinessZone? Here they are!

BusinessZone TV

Mark Pearson, Deborah Meaden and Karen Darby are some of the successful entrepreneurs who feature in our exclusive videos. Watch here.