Sony's PlayStation Network crisis: The customer engagement lessons
Posted by Neil Davey in Finances, Marketing & PR on Fri, 20/05/2011 - 11:59
As the Sony's hugely high profile security breach threatens to cause long-term damage to the company's brand, what can other businesses learn from the crisis? MyCustomer.com's Neil Davey investigates.
It has been a nightmare three weeks for Sony. Not only has it had to contend with the financial implications of shutting down its PlayStation Network following a major security breach, but it has also had to face up to the reputational implications heralded by its much-criticised response to the hacker attack.
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