- Being small can give entrepreneurs a valuable business advantage
- Due to the recession, anti-big corporate sentiment is at an all time high
- Big no longer means secure and customers are willing to consider small firms
- Small firms have greater opportunities to get to know customers personally
Few companies have been fortunate enough to escape the impact of the global recession. But where some firms have encountered calamity, others have discovered opportunity. This is particularly true for small companies that once were hard-pressed to compete with larger rivals. Today, smallness can be a business advantage.
The catastrophic failures of iconic corporations such as AIG, General Motors and Lehman Brothers have put anti-corporate sentiment at an all-time high. Grandiose pension payouts and investment fraud have further undermined the credibility of large organisations – whether justified or not. Big can no longer be equated with secure, and customers are now willing to consider alternatives to large suppliers previously given preference simply because of their size
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