- How the crowdsourcing business model works
- Ten ways that entrepreneurs can use the masses to create an impact
- Businesses are crowdsourcing to cut costs, engage customers and develop innovative ideas
Fergus Dyer-Smith explains how every small business can tap into the wisdom of the crowd.
Do you know the name of the person who invented the safety pin? Most people don’t. He was called Walter Hunt and his one creative idea changed the way the entire world does certain things. Innovative ideas can come from anyone. There are millions of exceptionally creative people on this planet but that doesn’t mean any of them actually work for you.
The beauty of crowdsourcing means that you can tap into this global talent pool with just the click of a mouse. By sidestepping expensive suppliers and going direct to a limitless resource of world experts – freelancers, hobbyists, stay-at-home parents – you benefit from highly competitive rates and ultra quick solutions.
Dragons' Den judges James Caan and Deborah Meaden and social entrepreneur Karen Darby are some of the successful entrepreneurs who feature in our exclusive videos. 
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