In the hotseat: Peter Jones

Posted by Verity Gough in Finances, Business trends, Business profiles, Business lifestyle on Mon, 19/10/2009 - 10:40
  • The Dragons' Den star is supporting Small Business Week 2009
  • The initiative, backed by organisations included BT, runs from 19 - 23 October
  • On positive of the recession is that scarcity of cash will drive innovation
  • Peter Jones refutes the theory that people are born entrepreneurs
  • He also responds to criticism that Dragons' Den is all about entertainment

In an exclusive interview to mark the start of Small Business Week 2009, entrepreneur Peter Jones reveals his views on enterprise education and fighting the recession and responds to the criticism that Dragons' Den has become more about entertainment than business.

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