- There's no point getting more sales if you aren't making money on the additional sales
- Fix the under-performing staff, suppliers, customers and products, or sack them
- Compete on everything but price so put your prices up!
Being nice isn't enough in business; especially in recessionary times. So, says Robert Craven, it's time to get tough.
It seems that my 'Beating The Credit Crunch' ology is like marmite. People love it or hate it.
The messages are pretty straightforward. You shouldn’t even think about increasing sales until you have done the following:
- Put up your prices if you can
- Compete on everything but price
- Screw your suppliers’ feet to the ground on price
- ‘Fix’ the under-performing staff, suppliers, customers and products, or sack them
- Pay money 10 days slower; collect money 10 days faster
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