How to beat the recession: You're part of the problem so get some help

  • In a recession, issues include cashflow, marketing and dealing with competitors
  • But the key question is: how do I find a solution myself?
  • Robert Craven argues that the key is to stop not being proud and seek help
  • He relates the story of Dennis, an entrepreneur who lost his wife and business
In our attempts to be polite, everything recession-oriented has the strapline 'survive and thrive'. My book, workshops run by accountants and seminars run by banks. Business support organisations and consultants now give everything the S&T tagline and sometimes we reverse the letters so it is T&S! Survive and thrive, my foot. The reality is 'grow or die'.

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