Talking to small business owners, Benjamin Dyer of Actinic has learnt many lessons about how you can take on big competitors and win. The article offers five tips.
If you know the enemy and know yourself, you need not fear the result of a hundred battles.
If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
If you know neither the enemy nor yourself, you will succumb in every battle.
Sun Tzu, The Art of War
I love talking to small business owners. If there is a better barometer for the state of the economy I would love to find it. It gives me a real buzz to see people really getting stuck into delivering a product or service. However the biggest satisfaction is watching a small business taking on a bigger rival, sometimes winning, but always learning.
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