Tips for growing your high street retail business
- Success as a high street retailer isn't all about the location of your business
- Retailers must create an environment in which customers want to spend time
- It may seem obvious but consistent opening hours are crucial
- It's important to get the level of attention right. Don't hassle but also don't ignore
- Retailers should also be sure to use technology to their advantage
The slogan "location, location, location" as a formula for retail success is getting a bit tired. Of course, your location is a critical success factor. However, there's a lot more.
If you are interested in developing your business, you may find some of the following tips interesting. Most of this won't be new, but hopefully there may be some thought provoking ideas mixed in.
Bright and branded
Make your shop look nice. Lighting can make a big difference. Look at other shops that you like, and notice how they are lit.
Ask your family and friends to give you some feedback on your store. To make it worthwhile, emphasise that it's criticism as well as praise that you want. Ask them to provide three positive words that describe your shop when they compare it to the nearest multiple, then three words where you could improve. Ask four to seven people and then compare the results to look for common themes. If this doesn't work, ask one of them to organise it for you, that way the results can be anonymous. The aim is to get top-notch input, for free. You'll be surprised at just what you can learn.
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