Your business plan: Fact or friction?

But putting a business plan together for the purpose of raising equity investment is an altogether more complex challenge. If your fund-raising plan were a person it would probably be shut up in a secure institution, or at the very least would spend a lot of time on the shrink’s couch. After all, it has a seriously split personality. The plan is not just a plan for the business - and one, incidentally, whose reasonableness you are likely to have to warrant in your Investment Agreement - it is also a document designed to sell the attractions of the enterprise in order to bring in money on acceptable terms.