Marketing | Social Media and Networking

a Sift Media publication

Marketing is key to any small business and while there has never been more opportunities to spread the world about your SME, it’s important you work out which options are right for you.

This section provides everything you need to know small business marketing. Covering subjects including social media, online marketing, advertising and PR, this is your essential guide to effective business marketing!

Top 10 worst customer complaints

2010-02-03 14:31 - 3501 reads - 3 comments

All business owners have to deal with difficult customers at some point but how do your experiences compare with the 10 worst complaints one small company faced in 2009?

The Best of TED: Seth Godin on using tribes

2010-01-27 10:57 - 1357 reads - 3 comments

In this video, entrepreneur Seth Godin argues that the web has ended mass marketing and revived a social unit from the distant past: tribes.

Video

Why real thought leaders go to bed with their clients

2010-01-27 09:51 - 736 reads

Mindy Gibbins-Klein outlines three ways entrepreneurs can achieve a more intimate and successful relationship with clients and customers.

Fancy some free social media for business training?

2010-01-26 09:02 - 590 reads

Running a business turning over more than £500,000? Want to receive some free training in the benefits of social media? Willing to give feedback? Our latest offer is for you!

Branding Disasters: The rebranding of British Airways

2010-01-22 09:33 - 1349 reads - 1 comment

While a rebrand can breathe new life into a company it can all go horribly wrong if it isn't embraced by customers.

Seven internet marketing sins

2010-01-15 09:02 - 3284 reads - 3 comments

Nikki Pilkington looks at the mistakes small business entrepreneurs all too often make in a bid to get noticed online.

How the noughties changed business

2010-01-14 09:00 - 845 reads

Kevin Ellis outlines 12 major changes that took place in the decade we now know as the 'noughties'.

Dixons: When marketing goes wrong

2009-12-22 14:22 - 1062 reads

Has electronic retailer Dixons' 'The last place you want to go' marketing campaign backfired, asks BusinessZone.co.uk editor Dan Martin.

Editor's blog: Eurostar - A hard lesson in customer engagement

2009-12-21 18:16 - 933 reads - 1 comment

As Eurostar is hit by major disruption to its services, Dan Martin examines the company's customer communication through social media.

Video: Gary Vaynerchuk, the entrepreneur with close to a million Twitter followers

2009-12-16 10:19 - 3415 reads - 3 comments

The US entrepreneur discusses turning a business from a $4m to a $50m operation, the value of social media to SMEs and how he has amassed almost one million Twitter followers.

Video

Branding Disasters

Learning lessons from big company branding blunders:

Coca Cola
McDonald's
Planet Hollywood
British Airways

30 ways to market your business on the cheap

The modern business world throws up a host of cheap and even free marketing opportunities which are perfect for small businesses. Read 30 of them here.

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Free Twitter for business seminar

23 February 2010, 12.15pm
Technology for Marketing & Advertising
Earls Court 2, London

BusinessZone.co.uk editor Dan Martin will use real examples to show how companies can use Twitter for marketing products and services, managing brand reputation, improving customer relations and building brand advocates. More details.

How Anthony Lau, founder of Cyclehoop, won The Pitch 2009, BusinessZone.co.uk's £50,000 small business competition.