Marketing | Social Media and Networking

a Sift Media publication

Marketing is key to any small business and while there has never been more opportunities to spread the world about your SME, it’s important you work out which options are right for you.

This section provides everything you need to know small business marketing. Covering subjects including social media, online marketing, advertising and PR, this is your essential guide to effective business marketing!

Observational marketing: What business owners can learn from Peter Kay

2010-09-02 11:51 - 247 reads

Good marketing isn’t about spending huge amounts of money on advertising – it’s about recognising the great ideas all around you, explains marketing specialist Geoff Ramm.

Social media etiquette: The dos and don'ts

2010-09-01 09:38 - 731 reads

How businesses should and shouldn't behave on social media platforms with specific advice for using Twitter, Facebook, YouTube and LinkedIn.

Why PR takes time, commitment and a lot of hard work

2010-08-27 09:11 - 2163 reads - 12 comments

Many entrepreneurs believe PR is the quick and easy solution to all their problems but in reality it takes a lot of time and hard work.

10 ways to use Twitter to engage with customers

2010-08-25 09:31 - 1019 reads

Companies of all shapes and sizes are using Twitter to engage with customers. But exactly how? Follow this guide to tweeting success.

10 ways to use LinkedIn to promote your business

2010-08-20 09:02 - 5655 reads - 3 comments

Many entrepreneurs have yet to fully exploit the business benefits of social network LinkedIn. Here are 10 ways to maximise your presence.

Video: Social media for small businesses - What's the point?

2010-08-18 09:34 - 2536 reads

Everyone's talking about Twitter and Facebook as valuable business tools but what can they do for small companies?

Video

How to build a brand for life

2010-08-13 09:20 - 2265 reads

Creating buzz and loyalty around your company is crucial to entrepreneurial success and good branding helps you do that. David Critchley examines how to build a lasting brand.

10 tips for running a successful business blog

2010-08-11 09:15 - 1748 reads

While blogging can be a great way to promote your company, there's no point in doing it if you've got nothing to say or no-one reads it.

Five ways to optimise your website's revenue

2010-08-06 09:26 - 1354 reads - 1 comment

Could your website be driving greater financial returns? Is it performing adequately when it could be performing splendidly? Here's how to maximise online revenue.

Old Spice Man: The social media marketing lessons

2010-08-04 08:38 - 3080 reads - 1 comment

Procter and Gamble achieved huge success with its recent Old Spice social media campaign. David Holt looks at what other businesses can learn.

30 ways to market your business on the cheap

The modern business world throws up a host of cheap and even free marketing opportunities which are perfect for small businesses. Read 30 of them here.

The happy art of networking

Former Dragons' Den panellist Doug Richard a networking how to guide for the shy and polite. Click here.

Boot Camp: PR and social media secrets from the experts

The Business Factory Boot Camp is training four entrepreneurs in PR, social media and marketing. Read what our expert mentors have told them and see what they achieve. Find out more.

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Editor's blog

Opinions and commentary on the issues that matter to entrepreneurs by BusinessZone.co.uk editor Dan Martin. Read his blog.

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