Marketing | Social Media and Networking

a Sift Media publication

Marketing is key to any small business and while there has never been more opportunities to spread the world about your SME, it’s important you work out which options are right for you.

This section provides everything you need to know small business marketing. Covering subjects including social media, online marketing, advertising and PR, this is your essential guide to effective business marketing!

An entrepreneur's guide to social media (part two): How to identify your social media goals

2012-02-01 10:20 - 1091 reads

arrow target on laptop online advertising

In part two of a series of seven articles on social media skills, Colette Mason looks at the four big questions that need answering in order to identify your social media goals.

Salesforce.com targets small firms with new social service platform

2012-01-31 10:12 - 848 reads

Salesforce.com is setting its sights on small and medium sized businesses with the launch of its new social media customer service dashboard, Desk.com.

Infographic: Small business social media cheat sheet

2012-01-27 15:47 - 6046 reads - 5 comments

It’s no longer enough for small firms to have a website; they must also have a social media presence. This cheat sheet will help you navigate the major social networks on the web.

Facebook to offer free advertising to small businesses

2012-01-24 15:13 - 2842 reads

Social network Facebook is to offer £4.2m worth of free advertising to small businesses across Europe.

Social Media Week London: A small business guide

2012-01-20 09:20 - 1142 reads

BusinessZone.co.uk is a media partner of Social Media Week London from 13-17 February. Here is our guide to the events of most interest to small business owners.

For sale: 600 Twitter followers for £5

2012-01-17 16:16 - 507 reads

Dan Martin isn't impressed by a new website which is allowing users to sell fans and followers on social media platforms.

Plan, listen, analyse, engage: Your social media planning mantra for 2012

2012-01-17 12:28 - 662 reads

There's no doubt about it; 2012 looks like the year of the tipping point for businesses seriously looking to engage with social media in the UK.

How to turn sales prospects into raving fans of your business

2012-01-11 10:03 - 2726 reads - 1 comment

Stefan Boyle explains how to build relationships with your prospects and why adding value should be a vital component of your marketing.

An entrepreneur's guide to social media (part one): Social media for technophobes

2011-12-28 11:30 - 3185 reads - 2 comments

Internet expert Colette Mason kicks off a new series of seven articles on social media skills with a look at how to get started.

The Twit(ch)hikers Guide to the Twitteralaxy: Part two

2011-12-26 14:15 - 1224 reads

Michelle Carvill continues her advice for getting to grips with Twitter in an effective way in 2012.

15 tips for the Google AdWords beginner

BusinessZone member John Giazzi offers advice on how to make the most of Google AdWords. Read his blog post here.

Win mentoring from James Caan

We've teamed up with Samsung to give readers the chance to win a one-on-one business mentoring from former Dragons' Den judge James Caan. Enter here.

10 ways Twitter can benefit your business

Twitter offers entrepreneurs many way to promote their business. Here are 10 of them.

An entrepreneur's guide to...everything!

Read our exclusive guides to everything you need to know about running your business. From securing finance and public speaking to mobile marketing and successful ecommerce; it's all there! Find out more.

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BusinessZone TV

Dragons' Den judges James Caan and Deborah Meaden and social entrepreneur Karen Darby are some of the successful entrepreneurs who feature in our exclusive videos. Watch here.

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