Marketing | Social Media and Networking

a Sift Media publication

Marketing is key to any small business and while there has never been more opportunities to spread the world about your SME, it’s important you work out which options are right for you.

This section provides everything you need to know small business marketing. Covering subjects including social media, online marketing, advertising and PR, this is your essential guide to effective business marketing!

The Business Boot Camp: Mission one – PR with Paula Gardner

2010-03-10 10:42 - 277 reads

The four cadets taking part in our Business Boot Camp have received details of their first mission. Get the inside track on their briefing about PR.

How to make a good first impression

2010-03-10 08:04 - 335 reads

When meeting a prospective customer, supplier or partner, first impressions really do count. Patrick Bird reveals how to get it right.

Top 10 ways to deal with customer complaints

2010-03-05 09:16 - 1383 reads - 4 comments

Jamie-Natalie Cross explains how to turn client complaints into a winning opportunity for your business.

Four ways to improve your customer engagement

2010-03-03 09:00 - 676 reads

Want to better interact with your customers? Here are four key challenges facing entrepreneurs and the four solutions to overcome them.

Government backed Google campaign 'undermines UK business'

2010-02-25 14:53 - 881 reads - 2 comments

A government-endorsed Google initative providing free websites to small businesses has been branded a project which poses a risk to the future of UK-based web companies.

Top five marketing disasters

2010-02-24 09:36 - 2949 reads - 5 comments

Benjamin Dyer looks at the lessons to be learned from his top five marketing campaign blunders.

Live blog replay: Social Media for Marketing

2010-02-21 22:21 - 2892 reads

Replay live coverage of the Social Media for Marketing Theatre at Technology for Marketing and Advertising in London on 23 and 24 February.

Video: Lord Sugar's business basics - Part One: Starting up

2010-02-19 09:16 - 2286 reads - 3 comments

In a new series of video tips, The Apprentice star Lord Sugar offers advice on the key processes involved in starting a business.

Video

Seven tips to simplify your online marketing efforts

2010-02-12 16:33 - 2035 reads - 3 comments

Nikki Pilkington explains how to make your daily internet marketing efforts less of a hassle.

Why winter is the best time for business networking

2010-02-12 09:37 - 904 reads

It may be cold outside but winter is the perfect time to get out there and make new contacts, argues Charlie Lawson

Will you be part of 2010's biggest small business event?

BusinessZone.co.uk has launched The Business Factory, an eight month-long initiative for small businesses culminating in a huge event in November. Find out more.

30 ways to market your business on the cheap

The modern business world throws up a host of cheap and even free marketing opportunities which are perfect for small businesses. Read 30 of them here.

Beat the recession

Wondering how your business can cope with the economic downturn? Help is at hand with our recession-busting articles.

Editor's blog

Opinions and commentary on the issues that matter to entrepreneurs by BusinessZone.co.uk editor Dan Martin. Read his blog.

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The Pitch 2010 is open for entries!

Battle will commence in the regional heats of our business competition The Pitch 2010 this summer. Do you have a new company good enough to impress the judges? If so, read on

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Join our social media discussion group and share your Twitter username with other BusinessZone members. Click here.

What one thing could your business not survive without?

We're putting together a list of business owners' must-haves. Tell us yours here.

BusinessZone TV

Dragons' Den judges James Caan and Deborah Meaden and social entrepreneur Karen Darby are some of the successful entrepreneurs who feature in our exclusive videos. Watch here.