The Best of TED: Seth Godin on using tribes to spread your big idea
Posted by BusinessZone.co.uk in Marketing & PR, Business trends on Wed, 27/01/2010 - 10:57
- Media: Video
- Seth Godin is a leading entrepreneur and marketing blogger
- He argues that the internet has re-created the concept of tribes
- The web allows entrepreneurs to find niche markets and communities
- Entrepreneurs should find a tribe who are interested in their big idea
In our latest pick of the best videos from the high profile TED events, entrepreneur and blogger Seth Godin argues the internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change.
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