Branding Disasters: Coca Cola's 'New Coke'
Posted by Louise_Druce in Marketing & PR on Mon, 14/09/2009 - 16:42
- With Pepsi gaining ground, Coca Cola launched a product with a different taste
- But despite expensive marketing campaigns, consumers rejected 'New Coke'
- Biggest mistake was introducing a product it wasn't sure customers wanted
- Coca Cola admitted to learning valuable lessons about brand allegiance
Branding isn't easy and even the biggest companies in the world can sometimes get it wrong. In the first in a new series of articles looking at some of the business world's most notorious branding blunders, MyCustomer.com editor Louise Druce examines the disaster that was Coca Cola's 'New Coke'.
To read the rest of the article you'll need to log in below
If you've forgotten your details click here for a reminder.
If you haven't got an account, it's free to set up and only takes a minute,
click here to register
Battle will commence in the regional heats of our business competition The Pitch 2010 this summer. Do you have a new company good enough to impress the judges? 
Join our social media discussion group and share your Twitter username with other BusinessZone members. 
We're putting together a list of business owners' must-haves. 
Dragons' Den judges James Caan and Deborah Meaden and social entrepreneur Karen Darby are some of the successful entrepreneurs who feature in our exclusive videos.