- With Pepsi gaining ground, Coca Cola launched a product with a different taste
- But despite expensive marketing campaigns, consumers rejected 'New Coke'
- Biggest mistake was introducing a product it wasn't sure customers wanted
- Coca Cola admitted to learning valuable lessons about brand allegiance
Branding isn't easy and even the biggest companies in the world can sometimes get it wrong. In the first in a new series of articles looking at some of the business world's most notorious branding blunders, MyCustomer.com editor Louise Druce examines the disaster that was Coca Cola's 'New Coke'.
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