Branding Disasters: McDonald's McPizza and Arch Deluxe

Posted by Louise_Druce in Marketing & PR on Wed, 14/10/2009 - 09:00
  • Sometimes customers prefer the devil they know as McDonald's discovered
  • Doing something new is good but make sure you do your customer research
  • Lessons also to be learned from Little Chef and Heston Blumenthal

Brands need to change to reflect their current markets but sometimes customers prefer the devil they know - as McDonald's found out to its detriment with the launch of the deluxe range.

It’s always good to try something new and any organisation worth its salt will experiment with new products from time to time, either to reflect seasonal changes and market changes, to try out new specials, or simply to cater to customer requests. But when you’re a massive corporate chain, you’d better make sure you’ve done your research before messing with the formula.

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