Now that the dust has settled on the controversial launch of Google Buzz, Neil Davey investigates whether it offers real business opportunities.
This piece on Google Buzz and its potential applications for business was originally going to run some weeks ago, but two things rapidly became apparent.
Firstly, people needed time to have a play around with it. It wasn't instantly clear to everybody/anybody exactly what its purpose, strengths and/or weaknesses were and the fact that it landed out of the blue, with no instructions save for a two-minute video, certainly didn’t help matters. And while some sources were prepared to stump up some snap judgements even some of those quickly wanted to retract or amend their initial thoughts as they further explored the functionality.
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