Location-based service Foursquare is the latest online network attracting attention in the social media world. But should entrepreneurs get involved?
Social media has taken the world by storm. The explosion in popularity of MySpace, Facebook and then Twitter has brought about a cultural shift, facilitating online communications and putting pressure on businesses large and small not only to create and maintain a presence on these channels, but also to use them to interact with and better serve their customer bases.
Hotly tipped to be the next big thing is location-aware social media, where users not only share updates and information a la Twitter and Facebook, but also let the world know exactly where they are. With a fairly unique game-like model, Foursquare has stepped forward as the strongest contender to take this new crown, but what’s behind its growing popularity, and why should businesses get involved?
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