- Marketing expert Robert Craven spent time on phone calling potential clients
- Many are adopting a 'hope and luck' attitude to surviving the recession
- Some businesses believe more customers in tough times means more trouble
- Craven calls on entrepreneurs to make tough decisions and get on with it
The recession: Oi stupid! Stop burying your head in the sand
Posted by Robert Craven in Finances, Marketing & PR, Sales on Wed, 27/05/2009 - 11:43
Many entrepreneurs are relying on hope and luck to survive the recession. But, says marketing expert Robert Craven, action and planning is what's needed if you want to survive the crunch.
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