Domain name blunders: What not to call your website

Choosing a domain name is an important part of setting up a new business. But be careful as the choice you make could backfire. 

There are plenty of other considerations to keep in mind too, such as the fact that in order to help customers find your site, the name musy be short and memorable, easy to spell, and it is even worth thinking about whether it translates well into other languages.

To further complicate mattters, the domain name you like may already be taken.

And it is in light of these challenges that some brands can sometimes come unstuck with their choice of domain name - something that self-employed computer programmer Andy Geldman has devoted a website to, and has now launched a new book about.