Five ways to manage your brand online for free

As more and more people spend time on the internet, extra opportunities arise for businesses to market themselves to these audiences. But how do entrepreneurs join the conversations and smartly promote their brand for free? Paul Stamp, community manager at Yell, offers advice.

Your business’ reputation online is fast becoming the new credit score, and there are loads of ways to get going. But the important thing to bear in mind is that there is plenty that can be achieved with no financial outlay. Okay, the initial steps take time, which is something that is in short supply for small business owners, but by working cleverly you can have information - such as mentions of your company on the web - come to you in many instances.