Four Facebook lessons from four top business Facebookers

Kathryn Pattison, marketing executive at Scoot.co.uk, offers four lessons from businesses which have successfully embraced Facebook.

We've all heard of social media but what is it that makes it so, well, social? Social networking has completely revolutionised business marketing but if you don’t know how to utilise the actual social aspects of sites such as Facebook, how can you be sure that you are getting the most out of social media?

Forget the numerous profile updates and new game crazes, the most important feature of any Facebook page is the 'wall'. The Facebook wall is where you choose what your customers find out about your business and the starting point for anyone planning on using Facebook as a powerful marketing tool. So how do you make sure that your wall is attractive enough to tempt your customers to press the elusive 'like' button? Here are our top tips to making sure that your business is more than just another brick in the wall.