Goal setting in social media: Why hit and hope doesn't work

Posted by NikkiPilkington in Marketing & PR, Business trends on Wed, 28/04/2010 - 08:26
  • Social media is fast becoming a powerful business tool
  • It can be easy to put in hours of work with little or no return
  • Setting targets ensures that you get a worthwhile return on investment

Internet marketer Nikki Pilkington explains why a clear set of goals and a commitment to the long term are both vital features of a successful social media campaign.

To read the rest of the article you'll need to log in below

If you've forgotten your details click here for a reminder.

If you haven't got an account, it's free to set up and only takes a minute,
click here to register

Create your FREE BusinessZone.co.uk account to:

  • Access all articles in full
  • View multimedia
  • Receive email bulletins
  • Send private messages
Register now

Login

Forgotten your password?

Sign up to BusinessZone email bulletins

Related content

BusinessZone TV

Dragons' Den judges James Caan and Deborah Meaden and social entrepreneur Karen Darby are some of the successful entrepreneurs who feature in our exclusive videos. Watch here.

Do you tweet?

Join our social media discussion group and share your Twitter username with other BusinessZone members. Click here.

Book Club

We've got lots of free books to give away; all you've got to do is review them! Join our Book Club.

What one thing could your business not survive without?

We're putting together a list of business owners' must-haves. Tell us yours here.