Google+: The benefits for business
Posted by Neil Davey in Marketing & PR on Wed, 03/08/2011 - 10:00
Google is reporting "insane demand" for its new Google+ social network. But what the latest platform on the block mean for businesses? Neil Davey investigates.
Google may have left many underwhelmed with its last two social initiatives, Wave and Buzz, but this track record did little to quell the excitement that heralded the launch of its new social network, Google+.
Exceeding its allocated capacity within two days of its announcement, Google was forced to suspend the ability to request an invitation until its systems could be adjusted to handle the load, with Google VP of engineering Vic Gundotra citing “insane demand”.
So is it really worth such excitement? Can it really knock Facebook off its perch? And what should businesses know about the latest social network on the block?
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