- People 'buy' people in the same way as they purchase a product or service
- Self awareness of your own value will help you sell yourself more effectively
- Keep a record of your successes and remind people of them when appropriate
- Being consistent and keeping your promises is also key to success
What is your unique selling proposition (USP)? Do you stand out from others in your field of expertise? Are you noticeably and valuably distinguished? If you’re not sure, it’s time to start thinking about it.
People ‘buy’ people in just the same way as we buy any product or service. We make our decisions based on how much we think we will benefit from buying a product or service, and if we will ultimately enjoy experiencing the brand values its reputation promises.
What are people buying you for and what value do you promise? If you can define this, you can use it as an authentic and non-cynical way to emphasis your value to employers and clients.
This self awareness of your own value to your firm and clients, particularly during an economic downturn, is something to be aware of and work on every day. This doesn’t mean blowing your own horn to the detriment of everyone else, but calmly and methodically making sure that you are consistently doing what you promised to do, and keeping note of every little ‘win’ you get.
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