How to turn prospects into paying customers

  • How to 'woo' your prospects
  • The benefits of offering a range of products or services
  • Ways to attract prospects and how to convert them into customers

Multi-millionaire entrepreneur Jonathan Jay describes how the marketing funnel can help increase customers and boost profits.

People buy when they know, like and trust you or your company.
 
Many business owners spend a lot of money attracting people to their websites but not enough converting those prospects into paying customers. They mistakenly assume that 'window shopping' prospects will be prepared to hand over truckloads of cash for high priced products or services without any prior experience or knowledge of the product or service being offered but they need more; much more.

To read the rest of the article you'll need to log in below

If you've forgotten your details click here for a reminder.

If you haven't got an account, it's free to set up and only takes a minute,
click here to register

Create your FREE BusinessZone.co.uk account to:

  • Access all articles in full
  • View multimedia
  • Receive email bulletins
  • Send private messages
Register now

Login

Forgotten your password?

Sign up to BusinessZone email bulletins

BusinessZone TV

Dragons' Den judges James Caan and Deborah Meaden and social entrepreneur Karen Darby are some of the successful entrepreneurs who feature in our exclusive videos. Watch here.

Do you tweet?

Join our social media discussion group and share your Twitter username with other BusinessZone members. Click here.

Book Club

We've got lots of free books to give away; all you've got to do is review them! Join our Book Club.

What one thing could your business not survive without?

We're putting together a list of business owners' must-haves. Tell us yours here.