Tuesday 23 February
10.45 - 11.15 Social media: Bringing the customer conversation to the organisation (Joe Brown, General Manager of EMEA, RightNow)
12.15 - 12.45: Twitter for business: Why it's not about what Stephen Fry has for breakfast (Dan Martin, Editor, BusinessZone.co.uk)
1.15 - 1.45: Growing Big Ears: 5 stories of how companies are connecting into the Social Web to Build Customer Happiness, Loyalty, and Revenues (Tim Barker, Senior Director of EMEA Product Marketing, Saleforce.com)
2.15 - 2.45: Creating conversations in online communities (Stephen Roth, Head of Community, Sift Media)
Wednesday 24 February
10.45 - 11.15: Social CRM – for the employee, for the customer, for the enterprise (Noel Coloe, Core CRM Sales Development Leader, Oracle)
12.15 - 12.45: Creating an integrated social media strategy (Lawrence Clarke, Head of Consultancy, Sift Groups)
1.15 - 1.45: Listening, Measuring & Analysing What Your Customers Are Saying Online (Luke Moor, Social Media Consultant, Alterian)
2.15 - 2.45: Extending your Brand’s Visibility within Fragmented Search Listings (Colette Easton, Head of Search, PracticeWEB)