On 23 and 24 February Sift, the parent company behind BusinessZone.co.uk publisher Sift Media, hosted the Social Media for Marketing Theatre at the Technology for Marketing and Advertising conference and exhibition in London. During the two day event eight seminars covering all aspects of social media and its business benefits took place including a presentation on 'Twitter for business' by BusinessZone.co.uk editor Dan Martin. You can replay a live blog of all the seminars below.
Tuesday 23 February
10.45 - 11.15 Social media: Bringing the customer conversation to the organisation (Joe Brown, General Manager of EMEA, RightNow)
12.15 - 12.45: Twitter for business: Why it's not about what Stephen Fry has for breakfast (Dan Martin, Editor, BusinessZone.co.uk)
1.15 - 1.45: Growing Big Ears: 5 stories of how companies are connecting into the Social Web to Build Customer Happiness, Loyalty, and Revenues (Tim Barker, Senior Director of EMEA Product Marketing, Saleforce.com)
2.15 - 2.45: Creating conversations in online communities (Stephen Roth, Head of Community, Sift Media)
Wednesday 24 February
10.45 - 11.15: Social CRM – for the employee, for the customer, for the enterprise (Noel Coloe, Core CRM Sales Development Leader, Oracle)
12.15 - 12.45: Creating an integrated social media strategy (Lawrence Clarke, Head of Consultancy, Sift Groups)
1.15 - 1.45: Listening, Measuring & Analysing What Your Customers Are Saying Online (Luke Moor, Social Media Consultant, Alterian)
2.15 - 2.45: Extending your Brand’s Visibility within Fragmented Search Listings (Colette Easton, Head of Search, PracticeWEB)
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