- Many businesses are investigating how social media can benefit them
- However, some believe social networking hinders staff productivity
- But if used correctly, social media can strengthen business relationships
- Businesses have a lot to learn from how Barack Obama used social media
As the mainstream media and certain celebrities continue to fawn over micro-blogging website Twitter, many businesses are looking into how social networking can work for them – whilst others have reacted to the Facebook ‘invasion’ as a hostile act. High-end data warehousing corporation, Teradata, recently held its annual conference in the Turkish city of Istanbul, where one seminar focused entirely on the subject of social networking, and how it is challenging traditional business values.
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