The campaigning is now over but how does the electioneering of the main political parties compare to marketing in business? Public relations consultant Emily Cagle investigates.
The three main political parties in the UK have all been approaching their election campaigns from slightly different angles.
Here’s a look at what each model can tell us about business marketing.
The Liberal Democrats' approach
The approach of the Lib Dems was to position themselves as an alternative to the two old parties (Labour and the Conservatives); framing a vote for them as a vote for change.
Can businesses distinguish themselves from competitor firms in a similar manner? Is that enough to attract the support of new clients?
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